Monday, 23 June 2014

Men’s: Jokes on Classic. Prada SS15


So, what did Prada serve us this time for her men's SS15 and women's Resort'15? Something you would probably not think of: a pool. In the middle of the show venue, we had a 90 deegree rectangular swimming pool filled with water. A pretty perfect mood for summer, isn't it? But all the spark was in the fashion that was presented. "I interpreted the classics. It means everything and nothing. It means what looks good for me" said Miuccia Prada backstage, meaning that for menswear, she always can do what she likes most, while for womenswear, "we always have to push, push, push." I totally agree with her in that fact – the men's clothes were a fresh, updated version of her 70′s ugly-chic uniforms and the sandals had this Prada mood written all over it. "It's kind of conservative. Conservative looks more new" Miuccia added. Utah boys visiting the concrete jungle, embroidered top-stitched everything, brown leather-detailed denim and cashmere versions of charity shop knits… it all felt old, but new in a way it was a bit forgotten by people. But as it sounds typically, nothing is really normal at Prada. The exagarated stitches are just the prove! You see them everyday on your denim, but here, Prada made them in the spotlight. If coming back to the pool, there was also an irony about it. Surrounded on all sides by bleachers covered in dodgy golden-brown carpet (only Miuccia would pair that with a glittering pool) that extended to a raised runway on the water, it was a Miuccia-style take on an old summertime chestnut. "It was a joke on what's classic," she commented after the show. So, was that just another show? No, it was a very Prada show.


About the artist: Israeli sculptor. He adopted the name Absalon on his arrival in Paris in the late 1980s. During his short career he achieved widespread recognition for the 1:1 scale architectural models that he constructed of idealised living units. These wooden models, painted white, demonstrate an obsession with order, arrangement and containment, and have associations both of protective shelters and monastic cells.



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Original source: Design & Culture by Ed

Source: http://www.news.myanmaronlinecentre.com/2014/06/23/mens-jokes-on-classic-prada-ss15/

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